Online and Influencer Advertising
Presented by the CBA Competition Law and Foreign Investment Review Section
Cost
CBA members: $65
CBA Young Lawyer Members (<5 years): $55
CBA Student members: $15
Non-members: $155
Plus applicable taxes
Group rates available. Please contact pd@cba.org.
This is the 7th webinar in the CBA Competition Law Fall Online Symposium. Registrants will receive an on-demand recording following each webcast. You can purchase the full online symposium at a package rate.
Day 3 - Wednesday, October 20, 2021 | 11:00 AM - 12:30 PM ET
11:00 am – 11:10 pm Presentation to the Winners of the 2021 Bill Miller Memorial Award
Award Recipients: Kenneth Jull,Gardiner Roberts LLP & Nicole Spadotto, JD Osgoode Hall Law School
Presenter: Markus von Wartburg
11:10 am – 12:30 pm Online and Influencer Advertising
Sponsored by:
Influencer marketing is big business. Social media influencers can command tens or hundreds of thousands of dollars for individual posts promoting a brand or product. Smaller influencers, who may have as few as a thousand followers, are also in high demand to reach niche audiences and secure broader message saturation.
But influencer advertising is still advertising to which the deceptive marketing practices provisions of the Competition Act apply.
This panel will explore trends in online advertising and the influencer advertising economy, the role of Canada’s deceptive marketing practices laws in influencer advertising, and steps businesses and influencers can take to ensure compliance.
Presenters
Kata Rados, Innovation, Science and Economic Development Canada
Catherine Bate, Advertising Standards Canada
Tamar Nersesian, Labatt Breweries of Canada
Moderator
Janine MacNeil, McMillan
