FALL 2021

Creating a Micro-Niche for Your Law Practice and Services (Recording)

Tuesday, December 7, 2021, 12:00-1:30 p.m. ET

COVID has resulted in many shifts in the legal industry including the rise of micro-niche practices and related marketing. This approach focuses your market efforts on specific and highly targeted demographics that are in need of or likely to be interested in a particular aspect of your services. Gain a deeper understanding of micro-niche marketing, the demand for highly specialized legal services and how law firms can capitalize on this trend, including:

• Strategies for identifying trends, finding and testing the best micro-practice for you
• Setting your services apart: how to tailor them, become a thought leader and go-to specialist and target a precise segment of clients
• What is micro-niche marketing? Should you shift your marketing practices in this direction?
• How micro-niches can benefit your law firm

Speakers:

Amy Knapp, Director, Knapp Marketing
Heather Suttie, Legal Marketing and Business Developing Consulting, Heather Suttie & Associates
Ashlee Froese, Founder, Froese Law