More and more lawyers and young professionals are using social media to connect to their peers and broader community on both a social and a professional level. Our expert panel will provide best practices on the use of social media as a powerful tool to market your practice and firm. Gain effective tips and strategies to increase your online profile and in branding yourself to your clients, your employer, your peers and others in the online world.

Access the potential pitfalls related to marketing yourself online and privacy issues related to marketing yourself online and privacy issues related to the use of social media at work. Explore online connections in the context of the Rules of Professional Conduct and the risks associated with engaging with clients, staff, experts, and other lawyers through social media. Evaluate your role in terms of educating vs. advocating in a social context in terms of avoiding phantom clients.

Participants will learn strategies and best practices in using social media as a powerful tool to succeed in their practice.

PROGRAM CHAIR

Susanne Greisbach, Brazeau Seller LLP
Meghan O'Halloran, Hamilton Appotive LLP
Michael Beeson, Lavery, de Billy

SPEAKERS

Rodrigue Escayola, Gowling Lafleur Henderson LLP
Jonathan Ferris, Burke Robertson LLP