When it comes to acquiring the broadcast licensing rights of major sports properties, there are few with the experience of Jacques Gaboury of the CBC. In anticipation of the Sochi 2014 Winter Olympics, Jacques will discuss the challenges faced by linear broadcasters in today's multi-media universe. Walking us through the trials, tribulations and triumphs of the sports licensing lifecycle, including:

• Negotiation and rights acquisition
• Comprehensive distribution on multiple platforms
• Content protection and piracy prevention programs
• Rights enforcement

Hear about technologies used today to protect rights holders from the unauthorized use of licensed content by third parties, including geo-fencing, encryption, and fingerprinting. Learn about new sub-licensing opportunities for Canadian business and technology companies. Grapple with the challenges of identifying and dealing with ambush marketing, including the “rock-hardplace” position of a broadcaster trying to balance its interests in advertising revenues with the protection of its rights in the licensed property.  Jacques will draw on his experience with the Olympics, Pan Am Games, FIFA, and the NHL.

PROGRAM CO-CHAIRS

Catherine Lovrics, Bereskin & Parr LLP
Sara Perry, Heenan Blaikie LLP

SPEAKER

Jacques Gaboury, Canadian Broadcasting Corporation

Co-Sponsored By: