The Marketing Practices Committee of the CBA Competition Law Section and the Consumer Protection Committee of the ABA Section of Antitrust Law present:

Influencer Marketing, Native Advertising and Online Reviews

December 6, 2017 | 12pm - 1:00pm ET
Teleconference

Marketers are increasingly looking for new techniques to try to cut through the clutter and help develop more authentic brand experiences. While there may be advantages to using new techniques, they continue to present unique legal and compliance challenges. Join us for an engaging discussion on influencer marketing, native advertising and online reviews that will include guidance from the FTC and Competition Bureau on these techniques and practical tips for in-house counsel.

MODERATOR

Sue-Anne Fox, Senior Counsel, TD Bank Group

SPEAKERS

• Catherine Bate, Partner, Miller Thomson LLP
• Amy Mudge, Partner, Venable LLP
• Sara Perry, Vice President, Head of Marketing Business & Legal Affairs, Universal Filmed Entertainment Group