ONLINE MEETING: Digital Legal Marketing: Websites and Social Media
This meeting is being hosted by the General Practice, Solo & Small Firm Section
| Speaker(s): |
Heather Suttie, Legal Marketing & Business Development Consultant |
| Time: |
Tuesday, March 08, 2022, 12:00pm - 1:00pm (PT) |
| CPD Hours: |
1.00 hour (Practice management) |
Synopsis
Legal marketing via websites and social media has never been more important than in the last couple of years and will grow in importance even when we get back to seeing each other in person. Learn about the value of your website and social media vehicles, as well as how to add to their value, capitalize on it, and realize return on investment.
- Why your website is your #1 intellectual property asset that will increase in value.
- Why and how your website should support and serve you well for five to eight years.
- How your website and select social media vehicles help you to better attract qualified prospective clients.
- How revenue increases over time due to client/contact impressions resulting in referrals and direct inquiries with the potential to convert to sales.
- How to create a website and social media framework that enables qualified prospective and current clients to see themselves working with you while also having a point of reference to which they can refer others.
- Why content is king, search engine optimization is queen, and how you can do both yourself.
Heather Suttie is an internationally recognized Legal Marketing and Business Development Consultant. Heather advises on legal markets, marketing management, business development, and client retention. Heather consults to law firms and legal service providers— Global to Solo — Big Law to New Law — helping them thrive in the evolving legal industry by claiming a distinctive position and sustained competitive advantage resulting in greater market share, revenue, and profits.
Territorial Acknowledgement
This event will be broadcast from the traditional and unceded territory of the Coast Salish peoples, including Tsleil-Waututh, Squamish and Musqueam First Nations. We encourage members to explore the rich history and knowledge of Indigenous people, and to continue learning about their experience in Canada past and present.
Webinar/Teleconference
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Disclaimer
Please ensure to sign-in with your full name at the meeting will result in de-registration. CBABC requires this as a record to confirm your attendance for this meeting for your CPD reporting (if applicable).
