CBA SOLUTIONS SERIES

Find Clients: Business Development for Lawyers

Lawyers need an entrepreneurial mindset to find clients in today’s competitive legal environment, but many lack training in business development. Do you need tips on how to develop or grow your client base and build your practice?

This session will walk you through different strategies and approaches to business development, including how to make foundational decisions about whether you want to attract or pursue clients, and how to develop your profile and your relationships.

Expert speakers will share tips for identifying and capitalizing on opportunities that are unique to your goals and objectives in order to build a successful and sustainable book of business.

Topics will include:

• Attracting new business: setting yourself up so they come to you
• Targeted prospecting: picking, prioritizing, and going to get ‘em
• Attracting new business vs targeted prospecting
• Pros and cons of each approach
• Marrying the two approaches

• Practical tips, tricks, and how to’s 

Presenters:

Jane Southren, Principal, Jane Southren Consulting, Toronto

Jodi Kovitz, Director, Client and Business Development, Osler, Hoskin & Harcourt LLP, Toronto