The CBA Competition Law Section's Corporate Counsel and Compliance Committee and Marketing Practices Committee present:

Online Reviews - The Next Frontier

December 6, 2021 | 12:00 PM to 1:00 PM Eastern
Online (Zoom)

Online reviews have become a major source of information for consumers. In a trend hastened by the pandemic, the prevalence of online shopping has been growing rapidly. Online reviews also factor into decision-making for bricks-and-mortar shopping. It is, therefore, no surprise that online reviews are drawing increasing attention from advertisers and regulators alike.

Join us for a presentation by BrandSpark on its consumer research into incentivized reviews, followed by a panel discussion about online reviews more generally (e.g., social media influencers, astroturfing) that will include perspectives from in-house counsel and the private bar.

Please send your questions for the speakers, including in advance of the event, to jonathan.bitran@cb-bc.gc.ca.

Moderator
Jonathan Bitran, Competition Bureau Legal Services, on secondment from McCarthy Tétrault 

Speakers
Anita Banicevic, Davies Ward Phillips & Vineberg
Les Chaiet, Unilever
Robert Levy, BrandSpark