The CBA Competition Law Section's Marketing Practices Committee present:

Influencer Marketing

November 22, 2018 | 12:00 PM to 1:00 PM Eastern
Teleconference

Through online platforms such as Instagram, Twitter, and YouTube, brands are partnering with “influencers” to help grow their business; such influencer marketing raises questions as to appropriate and adequate disclosure, both for influencers and for brands. Join this session to learn about the need for adequate disclosure, what constitutes adequate disclosure, and the shared responsibility of both advertisers and influencers.

Moderator

Kevin MacDonald, Blake, Cassels & Graydon LLP  

Speakers

Jani Yates, President and CEO of Advertising Standards Canada
Christian Warren, Competition Bureau 
Laura Weinrib, Blake, Cassels & Graydon LLP