| Air Date: |
This is the archived version of a program presented on February 28, 2022. |
| Speakers: |
David Claassen, Partner, Jenkins Marzban Logan LLP
Marni MacLeod, Vice President, Skunkworks Creative Group Inc.
Sara Forte, Founder, Forte Workplace Law | Not Your Average Law Job
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| Format: |
Webinar Recording |
| CPD Hours: |
1.50 Hours of Approved Continuing Professional Development in BC.
Viewing of this recording will provide you with 1.50 hours of the ethics, professional responsibility and practice management component for your Law Society of BC reporting.
|
SYNOPSIS
This webinar is part 1 of the CBABC Business of Law Series.
Social media is an essential marketing tool and can help businesses grow. Today’s lawyers use social media to connect with past and future clients, engage with peers, and share insights and lessons learned from the trenches. The right social media strategy can help firms build a digital brand that expands both their client and professional network.
In this session, panelists share their expertise to help you develop a social media strategy that suits your practice needs. Learn about the benefits and drawbacks of different social media platforms so you can choose the one that suits your business development needs. This session will help you meet your ethical and professional responsibility requirements on social media as you build your online profile.
ABOUT OUR GUEST SPEAKERS
About David Claassen
David Claassen is a partner at Jenkins Marzban Logan LLP, where he acts as a mediator and construction lawyer. David acts as a mediator for all types of civil disputes and brings attention to detail, tenacity, and unwavering optimism to each of the disputes that he mediates. He also acts for all parties in every stage of the construction process, from contract drafting to in-project problem solving and liens to litigation. David clerked at the British Columbia Supreme Court following law school and is still undefeated in unopposed Chambers applications (though there have been a few close shaves). David regularly posts observations about mediation, the court process, and the general practice of law on LinkedIn and much to his surprise, people seem to enjoy reading them.
About Marni MacLeod
Marni is a UVic Law alumna (’93), non-practicing lawyer, and Vice President at Skunkworks Creative Group Inc. Skunkworks is a Vancouver-based marketing agency that provides online and offline marketing services to professional service providers with a focus on the legal industry. Marni helps lawyers and law firms establish their brands and develop initiatives to raise their business profiles among clients and referral sources. She believes in client-focused, integrated marketing and takes a pragmatic approach to what is achievable given a client’s priorities, time, and budget limitations.
About Sara Forte
Sara Forte is a lawyer, speaker, entrepreneur, community builder, mother and backyard henkeeper. After 12 years of practice as a labour and employment lawyer, Sara founded Forte Workplace Law in 2016, a boutique employment law firm with offices in Surrey and Calgary. The firm has grown to a team of 9 lawyers who advise employers, employees, and unions on all aspects of labour and employment law and workplace human rights. The firm also conducts independent workplace investigations and mediations.
In 2019, after seeing the great harm caused by workplace harassment and discrimination over nearly 15 years of practice, Sara was determined to help organizations make proactive changes. She launched a new respectful workplace offering, StandUP Teams™. This program includes bystander training, an emerging best practice that she wrote about recently in Canadian Lawyer Magazine. Sara’s newest venture is Not Your Average Law Job, launched in June 2021, with the goal of shining a light on the broad diversity of legal practice. Not Average Law includes profiles of happy lawyers, resources for lawyers considering career change, and job postings.
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Instructions/Course Materials/Handouts
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Cancellation Policy
Once payment has been processed there will be no refund issued. To cancel your attendance, please contact the PD Department at PD@cbabc.org. No refunds will be issued to non-attendees.
