OBA Franchise Law PROGRAM | 12:45 PM to 2:15 PM (ET)

The expansion of a franchise involves sharing access to a franchisor’s trademarks, brand, systems, manuals, processes, products, and other proprietary information. But with this comes risk: franchisees may fail to perform or not comply with system requirements, leading to litigation or, eventually, termination of the relationship. 
 
From the franchisor's perspective, an all-important consideration with termination or litigation is a franchisee’s unfair competition, unauthorized use of the franchisor's trademarks or violation of a restrictive covenant. In such scenarios, what legal steps are needed to immediately protect the franchisor’s customer goodwill?  Join our expert panel to unravel these issues, including: 

• Do such strategies differ when unauthorized use of trademarks are involved?  
• How does a franchisor legally protect, prove, and quantify this important intangible property right?  
• When should counsel for franchisor engage an expert to value goodwill and how can lawyers best use experts in litigation when goodwill is at issue?  

Register now to secure your spot and understand the challenges in proving harm to franchisor goodwill in termination-related legal disputes, and how best to use expert witnesses to value goodwill for damage claims.

PROGRAM CHAIR

Jennifer E. Brevorka, Hodgson Russ LLP

SPEAKERS

Kate Byers, Cassels Brock & Blackwell LLP
Alison Hayman, Osler, Hoskin & Harcourt LLP
Jennifer E. Brevorka, Hodgson Russ LLP